

Eloise Grey seeks a more considered quality that embodies respect for the makers, the land, the art of weaving, tailoring and the process of trying and buying. Her first collection of ladies’ coats are a product whose time is in tune with the cycle of growth in the land and is treasured rather than lusted after guiltily. Wear your coat year after year and hand it on.
Eloise is based in Elstead, Surrey. She was born and brought up in rural Surrey and has returned to her roots to nurture her design business. She started making clothes at 10 and at 13 doubled her pocket money by making basic skirts out of print off-cuts for a local designer who then embellished and sold
them ’on the King’s Road’.
After studying Italian at Edinburgh University she lived in Italy and then South America. She fed on the refinement and colour of Italian style and later the vibrancy and hand-crafting of the makers of Ecuador. Returning to the UK, she had a successful career as a product manager in the internet industry, learning the language of brand, business and quarterly results. She wanted to go somewhere deeper and more connected.
Eloise spent several years refining her skills at art schools and further education colleges in London. During this time she encountered two industry stalwarts who were key to her development: Martin Shoben, the
pattern cutting guru and then David Jones from London Apparel, who has guided her through the travails of launching her own label.
Eloise draws on the tailored and couture traditions of earlier generations. Connecting to her Scottish roots, (she spent her childhood holidays in Aberdeenshire) she was inspired by the Isle of Mull Weavers’ organic and ethical undyed tweeds. She launched with a capsule collection of ladies’ coats, made to sit as comfortably on the planet as over the shoulders. Her love of reading, writers and artists’ lives inspire her designs.
A keen blogger, Eloise shares her observations in her blog.
© Eloise Grey 2007-8