GREENshowrooms has taken over a suite of rooms at the rather famous Hotel Adlon. The Hotel Adlon is frightfully smart – looking out onto the Brandenburg Tor. You may recall it from one of the Bond movies.
I arrived before 8am to set up. It was
rather eerie walking down the end of this famous avenue of the lime trees (Unter den Linden) before many people were
about. First of all I came upon a very imposing building with interesting brass
work. It was, of course, the Russian Embassy.
This is something I find quite fascinating about Berlin; the feeling of the east you get. I feel that proximity to Russia and what my imagination conjures up about plains and cold winds. Seeing this building made me feel that power and might that the Soviet Union had once had over this part of Germany, and that she still flexes her muscles.
However, my English timidity at the insignificance of my own country was soon dispelled at the sight of the British embassy further down the street. They even had anti-terrorist bollards, two police cars and some most hostile police men and women. The Russian embassy only had some ageing old dear of a policewoman in comparison.
So, back to fashion. We had a nice balance of visitors and quiet moments for me to reflect and even write this blog. Unlike being swamped at the Selvedge Fair last week. Most excitingly Reet and myself both took orders from a very exciting shop in Brussels. A very interesting boutique-owner who owns the best shop in Brusssels stocking classic fashion-forward labels like Dries van Noten. She’s opening a new store down the road with just sustainable designers. Very pioneering – and delighted to see the confidence she had in her own decisions ‘it’s logical; you buy bio food, so the next thing is the clothes.’ After the pessimism of previous years with conservative buying, this optimism was great start to the event.
I realise, however, that making orders doesn't happen just like that. It's a long process; the buyer had been looking at my work for some time, and researching for three years before getting to the point of opening a shop. Likewise, Magdalena Shiffarin and Jana Keller who run GREENshowrooms have worked really hard to develop relationships with buyers and press. They tell the story of Slow Fashion and a new version of luxury, which seems to work for me and clearly is working for buyers too.